we take brand licensing personally
We are a European boutique-style brand licensing agency whose aim is to transform the partnership experience by representing brands like a personal shopper. Our focus is to build strategic brand extensions that secure long-term success for our partners. On this journey, we choose sustainable practices for our business that benefit our partners and are good for the planet.
Welcome to BLA! Boutique Licensing Agency.
With central offices in Barcelona and Copenhagen, BLA! is a group of licensing experts across EMEA that offer brand owners commercial support in every territory.
We bring to our partners extensive experience in the licensing, entertainment, publishing and toy industry. With our strong network of manufacturers and retailers, our product development knowledge, and our deep understanding of licensors’ commercial and brand goals, BLA! is the new EMEA agency that will transform the partnership experience in the licensing industry.
For the best
partnership experience, we
represent a well-
portfolio and offer a personalized service.
Our agile and flexible set up allows us to react quickly to business challenges, optimizing resources and process
efficiencies to deliver results.
WE GO FAR
We build brand equity and sustainable growth
by forming strategic and successful long-term partnerships.
Through our extensive background we are experts in
understanding corporate business needs, and we apply this knowledge in our own authentic way.
CARING ABOUT THE PLANET
We have a world-class network of manufacturers and retailers and strong connections within the licensing industry.
We are committed to support the UN’s Sustainable Development Goals, by reducing our carbon footprint and working with our partners to in
imbed sustainable business practices.
Combine the cultures of Europe, US and LATAM, mix them with more than two decades of successful careers in global toy and entertainment organizations. Blend it all with a passion for work, commitment to business growth, a flexible mindset, and a win-win attitude with our partners. Add a splash of unwavering integrity, and voilá!
Managing Director & Partner
Maria was born in Argentina, and has been living in Barcelona, Spain for the last 10 years.
She has +20 years of licensing experience in global organizations. Having started her licensing career in an agency, she then spent 16 years at Mattel, where she held several positions in LATAM and Europe, to become EMEA Regional leader across the full portfolio of Mattel & HIT brands. Moving to a Leadership role at National Geographic, Maria drove the vision and strategy for the Nat Geo licensing program in Europe & Africa.
Managing Director & Partner
Marillo is an American-Danish native
with base in Copenhagen, Denmark.
Marillo’s extensive international career in the licensing industry stems from Mattel and The Walt Disney Company.
At Mattel, she transformed the publishing category for Europe and secured growth in Country Manager positions for Nordic and the Benelux markets.
Most recently, Marillo lead the strategic partnership of the #1 global publishing licensee for The Walt Disney Company.
“I believe that being result driven, striving for teamwork and collaborative communication are key competencies in successful business relationships. In addition to this, working with passion
and staying true to ourselves, can make a big difference.“
"My personal and professional belief is that long term success is based on strong partnerships. Where there is a willingness to collaborate and a “can do” attitude, there is way for win-win results for all parties."
We represent brand owners’ Intellectual Property & Brands, by extending rights to merchandising, publishing, promotions and live events. In partnership with brand owners, we manage all contract negotiations, product development, marketing and retail activation.
If you are looking for growth opportunities with your brands, whether across new markets, platforms or categories,
BLA! is your agency of choice.
LICENSING & PUBLISHING
We provide consultation,
insight, and strategy to brand owners and
publishers to inspire new business development
Creative and Marketing.
Whether you are looking for an opinion or
a full strategy,
we are prepared to support
your business needs.
we cover every corner of EMEA with office representation in UK, Spain, Poland, Denmark and Russia.
going green together
Join us in being part of transforming the licensing industry to become more sustainable and thereby take part in supporting the United Nations 2030 sustainable development goals.
To support our partners in this journey, we have teamed up with Products of Change (POC), a global educational hub aimed at driving sustainable change across consumer products.POC offers a unique platform with a variety of expert advice that BLA! aims to share with all of our stakeholders.
To become a member of the POC community you can sign up for membership in their website below. Alternatively, when you become a BLA! partner, we will introduce you to the outstanding POC team.
Here is a downloadable page from POC with suggestions on how to bring sustainability into everyday work life.